About two months ago, we started working on a project with The Danish Technical University (DTU) and Copenhagen Business School (CBS).
The project is going to run for the next 2-3 years, and among other things, it’s about trying to measure how social media can be valuable to a company. In the beginning the focus is on social graph and trying to make up some real-time tools to measure what we think or feel about certain subjects.
One of the people connected to the project, Sune Lehmann, working out of the United States, has with his team come up with Twittermood.org – a tool measuring and categorizing positive and negative moods on more than 1,000 words on Twitter.
The tool is using Google maps and provides you with a view of for instance the real-time view of the mood of larger North American cities. Imagine Obama delivering a speech on health care, and during the speech you can see if the mood of the general public is rising or falling. Or maybe you will find out that people in California in general are in a better mood because the sun is shining a whole lot more.
Some of the guys at the DTU have also come up with a tool that right now takes the temperature of COP15 by measuring Twitter for positive or negative tweets on COP15. The tool is based on 800 words weighted positive or negative, and gives us the view of what people on Twitter feels about the COP15 right now.
When writing this post, you can see on the picture below that the barometer right now is positive. Check out the barometer for the real time view at rb.imm.dtu.dk/base.
This is only the beginning of a project. We at Mindjumpers feel very lucky to be involved in it, and in the next year or two new great tools will be ready for the use of research and we will thus gain more knowledge of how valuable the use of social media can be.