A lot of videos and forums where opinions are crowdsourced have recently come to my attention. However, at Mindjumpers we rather like to look at it as being ‘Tribesourced’. The term Tribes was suggested by Seth Godin in 2008 as a “group of people, large or small, who are connected to one another, a leader and an idea”. This fits with social media as fans or tribe members get to be part of the final outcome in a participatory or engaging manner.
A good example of this is Michael Jackson’s new video for the song “Behind the Mask”. Thousands of MJ fans worldwide contributed to the posthumous Michael Jackson music video for “Behind the Mask” released Tuesday, June 15 on the star’s Facebook page.
To participate, fans selected from a number of actions from Jackson’s website (“playing an instrument, singing a lyric, acting out a crowd reaction or demonstrating a classic MJ dance move”), then filmed themselves with a webcam or uploaded video shot elsewhere. Using a split-pane interface, they could then line up their video with Jackson’s in order to follow the directions. In this case, there is a Tribe of fans, who are connected with the common act of liking Michael Jackson’s music. This was a great concept as MJs fans(tribe) got to participate in the video, which engaged then with their beloved star, even though he is not with them anymore. Brilliant work, according to me !
Another interesting example of it is Iceland’s new constitution. The country’s 25-member constitutional council is posting draft clauses on its website and inviting the public to comment on them there or on its Facebook page. And their comments are actually being incorporated into the document. The council also has Twitter, YouTube, and Flickr accounts and is streaming all of its meetings live. This was again a very interesting use crowdsourcing through social media since the people of Iceland, got a chance to give their opinions and have a say in the constitution. They also got a chance to see all the meetings live which kept them well informed about how the affairs of their country are shaping up. Especially through channels they regularly access.
Now a look at MJ’s Crowdsourced video: