The new generation of consumers aren’t necessarily moved by traditional advertising. They look to social media and their online peers for the newest trends, product reviews and inspiration on what to buy.
Let’s look at some beauty consumer stats*, shall we?
74% of female beauty consumers shop online for at least some of their beauty purchases. That’s a lot women who like to buy products from the comfort of their own couch (or office chair, or seat on the morning commute).
- In the last year alone, the number of social media beauty shoppers has increased by 39%.
- Even if they’re not purchasing, studies show that 65% of beauty consumers use Instagram for inspiration.
- In fact, Facebook and Instagram have seen a 20% increase in conversations about makeup in the past 12 months.
That’s A LOT of online activity! The potential to reach consumers through social media has made it more important than ever to publish the right content, at the right time. This is why an always-on strategy is crucial. With a strategy rooted in clear KPIs, we create engaging content linking your products to your brand purpose. We help reach all those aforementioned consumers who look to social media for inspiration. And we work hard to inspire them!
Want to know more about your brand’s potential on social media? Give us a call!