“People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read! It’s just that on social media, images and words are interconnected in a way we’ve only ever been used to seeing in comic books and graphic novels.
As this infographic from One Spot explains, images are processed 60 times faster than words by the human brain. I believe that’s probably true. And we all know the saying “A picture is worth a thousand words” – but they are processed in context.
Both words and images are fundamental to storytelling on social media, as evident in this infographic. As evident in any infographic. (I mean, infographics are basically the definition of words and images playing well together).
A great image is important. It captures the attention of the user and can be an incredibly effective way of telling a story. But words are just as important as they ever were. The Shakespeares and the Hemmingways of this world did not live in vain. Because words will always have the ability to create context.
In fact, let’s do an exercise. Take these three images and let’s see what you make of it:
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You notice the difference? Words AND images…. Context is everything! And great content only really works if it is put into the right context.