Blog post written by Donna Carlsson, who is a former student at AcadeMedia Masters and now works as the responsible education manager for Creative Marketing. She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media.
Some companies find themselves overwhelmed with this so called social media and as it tends to grow so does also the confusion. In many cases not knowing is the obvious reason of the confusion but foremost the attitude towards new things is to blame. Some companies are more prawn to regulate and restrict rather than use its full potential. As I see it.
Social media policy. Do and do not. Rules and regulations are handled, formatted and shared with employers but it lacks strategy. Some people might say; “well the policy is a part of the overall strategy” but when one takes a closer look it is more about don’t and this is failing.
A strategy is never based on a negative factor a don’t go this way – don’t do that, it is the opposite! It is based on knowledge, will and vision. This is the way, this is where the company should go, do and interact.
All social media is just that – social and the key elements to social are communication, dialog and conversation and that can never be grounded in rules and restrictions. A company’s employers are one the most valuable brand carrier a company can have, use them! Let them be a part of the strategy. Include them early on in the process. Invite them, involve them and engage them, as any company does with their clients.
I am not against policy – I am for strategy.