Introducing Nishanth Krish

February 12th, 2016

Last month we kickstarted the "Local Social Media Manager of the Month" Series with Louise Broberg from Sweden.

This month we continue with Nishanth Krish from India, whom you can read more about below.

What’s your background and when did you start working within social?
I am a news junkie, communication professional, writer and passionate photographer. My experience spans across Photojournalism, Public Relations, Corporate and Financial Communications and Integrated Marketing Strategies. In 2011 I started an online Facebook community interaction platform for photographers “I Capture” posting viral content and implementing successful social media programs.

How long have you been collaborating with Mindjumpers?
I have been associated with Mindjumpers since August 2015.

Which social network do you use the most yourself?
Facebook is the social network I use the most.

Which social network(s) is the most popular in your country?
Facebook is by far, the social networking platform with the widest reach boasting of 118 million monthly active users in India, out of which 55-60 million are daily active users. 95 per cent of these users are ‘mobile-also’ users.

Which brand do you enjoy to follow and why do you think they are doing an excellent job on social?
Club Mahindra is a brand that I enjoy to follow, while talking about experiences Club Mahindra offers playful, humorous and consistent content that works effectively on Facebook and engages the brand community. The Facebook handle shares photos of various culture, iconic events and latest trends, which makes it instantly interactive and shareable, creating a platform for conversations.

What makes you most excited about social media?
I get to know the trends even before hey shape up, I get to know things way before they strike the newspaper headlines the next day. Secondly I am part of a network and I have my own audience to share my skills, achievements and my opinion with. Social media keeps me updated on what my friends are up to. Above all social media has made participation of people possible with the Government and Brands in every phase.

Are there any dos or don’ts for communicating on social in your country?
Officially, there are no regulations on social media in India.

If you want to know more about social media trends and challenges in India, Nishanth Krish also did this blog post on that exact topic: