This month we bring to you: Glyn Lewington from Australia - our Local Social Media Manager of the Month.
What’s your background? And when did you start working within social?
My background is a Bachelor of Business Management at my local university, The University of Queensland. I majored in Marketing & Advertising, which first exposed me to social media and the importance of it within a brand's marketing/advertising strategy as well as the business as a whole. My first job out of uni was a small company where I worked closely with the owner/director as an all-rounder guy, but the focus of my role was the sales & marketing. This included managing the content and response of the social media and was my first real hands-on experience of day-to-day social media and how it could work for the business.
How long have you been collaborating with Mindjumpers?
I've been collaborating with Mindjumpers for roughly 12 months, which has been a great experience.
Which social network do you use the most yourself?
The social network I use the most is Facebook as I feel it is "the full package".
Which social network is the most popular in your country?
I believe Facebook is the most popular in Australia. Most people don't have just one social network but 99.9% of people who use social networks will have Facebook and then also have one or two others that they like, such as Instagram or Twitter.
Which brand do you enjoy following and why do you think they are doing an excellent job on social?
I am actually quite selective when following brands on social networks as I don't want it getting in the way of updates from friends. That being said, I tend to follow brands which provide content which I find informative, mostly martial arts and restaurants/chefs. If I was to pick one brand it would be the UFC as they provide content, such as free fights from past events, and information, such as upcoming fights and news.
What makes you most excited about social media?
What excites me about social media is the opportunity to connect and interact directly with your customers. Most forms of marketing and advertising are simply one-way conversations and social media gives you the chance to go beyond this.
Are there any do's or don’ts for communicating on social in your country?
In Australia I would say that some of the things you should do are to ensure you interact with your customers in a timely manner as nothing alienates a customer who may already be frustrated with the brand more than feeling ignored. The other depends somewhat on the brand but in general you need to have quite a light-hearted approach on social networks. I believe Australians in particular enjoy sharing a joke on social media, which sometimes can be at the expense of a brand. However, some of the most viral posts I've seen on social networks have been when a brand joins in on the joke and replies in the same vein. The don'ts I believe are quite similar to elsewhere and come down to treating all customers with respect, even if what they are saying is something frustrating and obvious. From first hand experience, some of the worst situations on social media have come from when a user feels belittled or treated like they don't know what they're talking about (irrespective of whether they do or not).