Pin It To Win It [Infographic]

Last week we wrote an introductory post about Pinterest, but since the platform has become so famous so quickly, I thought it would be nice to look into it again. With increasing popularity among the users, a lot of marketers are now looking at Pinterest as a new area of interest.

In the following post, I will talk about Pinterest through an infographic.



About the infographic

This good infographic is put together by MDGadvertising that highlights the basics of Pinterest. The infographic explains some Pinterest basic terms, such as what a ‘pin’, ‘repin’ and a ‘board’ are, and provides some tips for marketers who plan to embrace this platform.

Before jumping on to the band wagon, it is best to make a note of your expectations from this channel – if you wish to create awareness, increase visibility, promote sales or anything else. People who have used Pinterest so far would clearly realize that it is not a site where marketers can sell. Another thing to consider is whether or not your product is a right fit for this platform. In the infographic , there are a list of suggestions on what to do once you have decided to be on Pinterest.

We want to emphasize that you should carefully read the terms of use and copyright conditions of Pinterest before you join the site.

Take a look and do tell us how you found it 🙂


The Importance of Localized Branded Content on Social Media

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand?