So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop.
This means that more weight are given to visual content and it is easer to drive fan engagement, as the posts will be more noticeable and physically larger. Another great feature is the fact that it is now possible to choose your own preview image instead of the ones generated by the link.
The old design
The new design
How to upload a customized preview image
In the past, when posting a link, you would only have a certain range of preview images to choose from depending on the meta information attached to the link. But now, you can choose any picture and upload to go with the link you are posting. When you paste in your link, you can just choose the ‘Upload Image’ button and upload your own.
In order to generate the new, larger previews Facebook have made some guidelines:
- The images for desktop should optimally be 1200 x 630px. You can also use smaller images, but they should be at least 600 x 315px to display the larger images. If you use even smaller images, they will still appear in the page post, but look like the old design.
- Use images with an aspect ratio of 1.91:1. By doing so, you should avoid any cropping in the News Feed and the aspect ratio is the same across desktop and mobile News Feed.
- Use og:image tag to select the image you want to use. If not, your users can chose the image they want and you can risk they choose an image of poor quality.