OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation.
They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way.
#OtterBoxCityMeets – six markets, six influencers, six cities, six events… hundreds of pieces of content.
We teamed up with different influencers from around the world, who rely on their phones every day. The influencers covered different markets but also different interests, ensuring that as a whole, the group’s appeal was wide-reaching.
There was Parisian fashionista Sofya Benzakour, London trendsetter Joseph Clough, Dubai-based traveller Anika Morjaria, lifestyle extraordinaire and Berliner, Philipp Stehler and last but not least, fitness buff Donik Hamiti from Stockholm.
The campaign launched with an experiential element. Each of our influencers hosted a City Meet for their followers, giving them a unique insight into what inspires their work.
Our influencers promoted their events and planned tours of their favourite spots. The events were then broadcasted live on Instagram Stories.
Next, we put the spotlight on the influencers themselves. We created a wide range of content designed to paint a picture of their work, what inspires it and the importance of their phone at the centre of it all.
Once we’d captured an engaged audience who were receptive to the OtterBox brand, we retargeted them with product ads.
Together with our influencers, we created over 140 pieces of campaign content for six
unique markets, across four different channels.
Finally, we created a bank of over 100 images to be used for trans-seasonal content
throughout the coming year.
The campaign had well over 6.2million impressions, and over 1.5 million video views.
In the end, we’d engineered a bespoke digital eco-system of high-quality content that
was true to the brand, connecting OtterBox with audiences all over the world.