Make it Happen

Challenge:

Maybelline New York came to us wanting to narrow the gap between New York and the Nordics. New York was (and always will be) a key part of their brand DNA, so we had to make it relatable to a young Nordic audience.

Solution:

They had just changed their brand line to Make it Happen. It was an aspirational shift from Maybe She’s Born with it, Maybe it’s Maybelline. The new positioning encouraged women to take their dreams into their own hands and make them a reality.

We knew that New York was a hot spot for young, ambitious people trying to make something of themselves. So teamed up with 12 unique Nordic women who had moved to the Big Apple to follow their dreams. With their help, we showed our audience New York through a Nordic lens.

Results:

We created relevant, localised content for Maybelline New York’s social channels in Denmark, Finland, Sweden and Norway.

These were some of the highlights:
Over 10 million impressions on Facebook
62% more time spent on our blog posts than any other blog content
Average session duration up by 31.5%
19% increase of returning visitors

Most importantly, we forged a relatable connection to New York for our Nordic audience. We closed a big cultural gap through and idea that was imbedded deep in Maybelline New York’s brand DNA. And we encouraged Nordic women to find a dream and (you guessed it) make it happen.

Lurpak® Content Toolkit

Challenge:

Lurpak® content is much more than food porn. Everything they do as a brand empowers people to be adventurous and actually cook.

They came to us wanting to diversify their recipe content, increase the number of recipes produced within a single production, and create a number of assets for multiple digital platforms.

Solution:

Through social listening, we identified key cooking moments and recipe searches from the Lurpak® audience. Then we worked with a home economist to create some spectacular recipes that ticked these boxes, while also putting a creative spin on them – staying true to the Lurpak® ethos.

Results:

Not only did we produce more content in a single production, we did it more cost-effectively than ever before.

More importantly, we used data-driven insights to produce content that our audience was actively searching for, empowering them to get in the kitchen and make some magic.