The SoLoMo revolution within social media interaction has previously been covered here on the blog. What is so important about it, is the opportunity of direct interaction with potential or already dedicated customers in a sphere that mixes virtual and real life, posing great opportunity for sales increasing engagement.
Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit, which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. But it is also a great example of how to interact with consumers while they are actively engaging with your product. In this case: When they are deciding on which bar to visit, which beer to buy, who to drink it with etc.
Guiding the customers to the product
Now, Macy’s, the big all-American department store, has truly tapped into the SoLoMo movement by giving their customers that little extra something in their already launched Macy’s app: A GPS function to navigate in their flagship store in NYC! It might seem straightforward and simple – which is part of the beauty in their new customer service app. It will help their in-store customers navigate from one department to the next within the huge building in Downtown NYC. It will help customers find what they are looking for – and thereby help Macy’s sell more!
A perfect example of how you can gain value and increase sales by giving your customers a relevant, helpful and usable tool.