L’Oréal Nordic, one of the leading makeup company in Scandinavia, reached out to Mindjumpers with the ambition of leveraging social media on a best practice level for five of their brands; Maybelline New York, La Roche-Posay, Garnier, Vichy and essie.
So, what did we do? We sat down with L’Oréal Nordic and defined a mission for each of the five brands. Based on this mission, we developed clear social media strategies for each brand within each of the Nordic markets.
And we turned that strategy into action! From the very beginning we planned, produced and published content across their key social platforms.
In fact, we produced nearly 300 local pieces of content across the most important platforms a month – yearly that is close to 3.600 local posts.
Each brand was assigned a dedicated team of managers and creators, established to build expertise and familiarity between the specific brand and Mindjumpers.
Each piece of content was created and managed with clear objectives, targets and KPIs. And these were evaluated on a weekly and monthly basis to increase effectiveness.
We know that content does not always perform the same in every country, so we secured relevant Local Social Media Managers in each market who localised the content accurately and, most importantly, made sure that it was adapted to the local and specific context.
Through the content we created, we increased reach and engagement on all five L’Oréal Nordic brands. Our collaboration set-up made it possible to create cross-brand content production synergies and economies of scale.
Our optimization of production, tools and processes across brands has helped L’Oréal Nordic secure best practice social media activation across all brands involved. Oh, and we’ve created some beautiful content for their social channels!
“Being able to gather all social activities with one agency that can offer one point of contact and still secure highly localized social channels have proved both effective and very valuable”
Christine Egholm, Nordic Digital Project Manager for Vichy and La Roche-Posay