Most of us see it every day: The Google Doodle. The logo has become one of the most recognised business logos.
And you have probably also noticed that the doodle occasionally changes. Google uses their identifiable logo to honour special occasions around the world to the amusement for all those who uses the search engine every day. But the logo always stays true to the colours and the characters in the otherwise simple logo.
Google also organises annual Doodle 4 Google contests, targeted at school children. The children get to use their creativity to design logos around a theme each year. The competition is worldwide and the prizes include a scholarship, a grant for the winning school as well as the honour of having your doodle shown on the Google homepage on 20 May, 2011.
The changing doodle versions first started out in 1998 when a figure appeared in the doodle to indicate that the developers were away for the Burning Man Festival. Later on, it became tradition to have a new doodle for every thanksgiving. The Google logo designers became more busy creating doodles for different holidays, public celebrations, achievements or special events.
Last year, we also experienced interactive doodle versions. For instance, the anniversary of Pac Man’s release was celebrated with an interactive doodle.
What was initially a quirky holiday illustration has now become a vital tool in communicating Google’s brand personality. It creates an image of Google as a company that can keep pace and stay relevant in the world. This makes the company really good at using their brand logo in a strategic way that gives something fun and relevant for their users.
Here are some of the more spectacular doodles:
Sep 6, 2010: Google Instant – Particle Logo – (Global) [Click doodle]
Oct 09, 2010: John Lennon’s 70th Birthday. Courtesy of Yoko Ono Lennon/Bag One Arts, Inc. – (Global) – The first video doodle commemorates John Lennon. The video starts playing when clicking the logo.
Nov 08, 2010: Discovery of X-Rays – (Global)