Food, Glorious Food

Most people eat with their eyes first and foremost. That’s certainly the case when they’re scrolling through their feeds, drooling over their phones as they tag their friends in that dish they “have to try next weekend!”

Our job is to make content that looks good enough to eat, which we’ve done for Lurpak®, Castello and Arla, just to name a few.

Hungry yet? We think you will be after watching this showreel…

Lurpak® Content Toolkit

Challenge:

Lurpak® content is much more than food porn. Everything they do as a brand empowers people to be adventurous and actually cook.

They came to us wanting to diversify their recipe content, increase the number of recipes produced within a single production, and create a number of assets for multiple digital platforms.

Solution:

Through social listening, we identified key cooking moments and recipe searches from the Lurpak® audience. Then we worked with a home economist to create some spectacular recipes that ticked these boxes, while also putting a creative spin on them – staying true to the Lurpak® ethos.

Results:

Not only did we produce more content in a single production, we did it more cost-effectively than ever before.

More importantly, we used data-driven insights to produce content that our audience was actively searching for, empowering them to get in the kitchen and make some magic.