Looking for social media news, I stumbled across this infographic named “The Anatomy of a Fan”, designed by MoonToast, a social commerce platform.
As it says in the infographic, all brands have fans, but who wouldn’t want to increase their number? Therefore, the company has tried to illustrate what happens when fans engage with your brand on three different levels, namely light, moderate and heavy engagement, and also how interaction is created on those levels.
This means, that in the infographic, we get to see how a “Like” from a fan moves to the person’s news feed, which then becomes visible to the friends of this person. Here, I’m referring to the level of light engagement, as defined by MoonToast. I also recommend taking a look at the three different levels in the illustration to gain a greater overview.
On our blog yesterday, we wrote about how to increase your news feed ranking on Facebook, where we spoke about EdgeRank. In this infographic, we will also take EdgeRank into consideration.
The Fan Engagement Spectrum
Further, the Fan Engagement Spectrum included in the infographic makes an interesting read. The Engagement Spectrum focuses on how to increase interaction with fans by utilizing different types of content to drive conversations that deepen the relationship with the community. This is a very important fact, since it indeed is about building a connection to your tribe and in the end turn regular fans into “super fans”! This can also be a part of creating effective word-of-mouth and then the rise in “Likes” can show as yet a result afterwards. It’s actually a kind of a circular process, where fans start to trust, support and recommend your brand to others, who then continue in the same flow.
However, take a look at the infographic here and please let me know in the comments what you think about it 🙂