On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Most of the numbers compare growth from last year to May 2013.
The number of monthly active users has more or less stagnated and has only grown 23%. However, the number of Likes and Shares has grown significantly, which indicates that even though there are not so many new users joining the platform any more, users still enjoy content and are willing to engage with it.
So, content is still king
Facebook seems to put more and more focus on content, especially with the new news feed, which is still in the process of being rolled out to users as well as the launch of Home. The new news feed gives Facebook room for more engagement potential. I guess the interpersonal relations have more or less saturated on the platform, but since so more businesses are still joining, Facebook is adapting to it and making room for people to interact around common interests in the shape of content from business pages.
The launch of Facebook Home is another way for Facebook to focus on experiencing content. The number of mobile active users is up 54% from last year, so Facebook is really accommodating to their users’ behaviour and needs.
Here are some of the data that I am referring to, but you can see all twelve the photos in Facebook’s photo album.