Yesterday, much talked about Facebook Developer’s Conference F8 took place in San Fransisco. It was a much talked about event and it seemed Facebook had something big to announce which would forever change the face internet and I feel as usual the social giant was quite impressive! We were following it quite closely.
Following is a sum up of the announcements:
Announcement of new profile design: Timeline
Earlier, the way old profile worked was that 99% of the stories you share vanish. The only way to find the posts that matter is to click “Older Posts” at the bottom of the page.
With Timeline, now you have a home for all the great stories you’ve already shared. They don’t just vanish as you add new stuff. Timeline is wider than your old profile, and it’s a visual treat.
As you scroll down past your cover (a giant cover photo on top), you’ll see your posts, photos and life events as they happened in time. You choose what’s featured on your timeline. You can start your favorites to double their size or hide things altogether.
The new Timeline will be rolled out for users during the following weeks.
Expansion of the Open Graphs
First there was the Social Graph, then the Open Graph last year that consisted of plugins allowing users to Like or Recommend things across the web. The next step for Facebook is to allow verbs in the graph so you for instance not only like a film, but can actually watch a film or listen to a song etc. With this new development, Facebook also introduces a whole new class of social apps that lets you show the different things you do in your timeline – the music you listen to, the runs to take, the food you prepare and so on.
All of these different activities you do is what Facebook calls light weight activities and are designed to be featured in your ticker. This way you can keep track of what your friends are doing in realtime.
The new Open Graph also means that developers can build apps that will allow users to share what they are doing. The different kinds of apps to be built on the platform is divided into four different categories: Communication, Games, Media and Lifestyle. This more or less enables us to connect everything to Facebook and makes Facebook a one-stop shop for all activities, also in real time.
Apps built in the Lifestyle category will for instance allow users to share what food they cook, where they run etc to express who you are as a person. Users can then choose to post pieces of data to their timeline.
What does it mean for brands?
Now brands get a chance to develop their own apps to capture different lifestyle areas of customers. For instance you will see your friends drinking a Coca-Cola or shopping at Zappos.com.
In short, the ability to publish things to your stream has changed, and it will no longer require a popup box. The new graph should, according to Zuckerberg, find interesting patterns between actions, so that those patterns can be displayed on your news feed.
So far Facebook is launching a number of new apps with a long list of partners.