Desperados Tequila-Flavored Beer has earlier this month launched a new campaign called “The Desperados Experience”. Personally, I think it’s a great interactive video – and like previous YouTube takeover campaigns from for example Tipp-Ex and Sly Stallone, Desperados takes over the YouTube interface, smashing it up and making it their own.
However, Desperados has taken their campaign a step further by making it possible to connect to Facebook, so that your Facebook friends become a part of the video.
At first sight, the video looks like a regular one, but it’s not. The campaign includes a lot of great interactive elements and instead of telling you all about it in this blog post, I can only recommend you to check it out!
And please, let us know in the comments what you think about this video compared to the ones that we have seen earlier?
> Watch the video by clicking here