Tag Archive 'conversation'

When working with social media, the prime challenge is to measure its value, through different parameters. Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website. With the rapid […]

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Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. […]

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Social media is an ideal place for creating dialogue and having conversation. In this relation, businesses can use the conversations on social media as an opportunity to respond to prospects and customers here. Recent research by Maritz Research and evolve 24 provides insights for businesses using social media to handle customer service inquiries, especially complaints. […]

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This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.   Listen to the […]

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This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. One of the challenges […]

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When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it. Opening up for possible complaints from customers is a risk to […]

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Recipe for Successful Blogging

Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. But many people face the problem of their blogs not getting enough traffic and the […]

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When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? In the online sphere, we are beginning to see more and more of how people (especially […]

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On SlideShare, I came across a presentation about how to leverage today’s consumer influencers. I think it is very interesting because the hardest part when talking about influence is framing the conversation right – as also stated by Social Fresh who made this slideshow. Some marketers still forget that it is a crucial element to […]

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When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind.

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