Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app, compared to one simple Facebook app, users seem to be warming to it. The decision to make it standalone does make a lot of sense, since messaging is a big […]
Tag Archive 'App'
The video app Vine is moving into a golden age. The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. It makes it shareable and accessible. Some huge brands are already using the new service, but what can you actually […]
Last week was the week of inaugurations. Not just of the President of The U.S., but also of no less than two anticipated apps: Swipp and Vine. Swipp is a “Global Social Intelligence Platform”, as they put it, and Vine is a video app launched in joint company of Twitter. Both hyped and highly anticipated, […]
The SoLoMo revolution within social media interaction has previously been covered here on the blog. What is so important about it, is the opportunity of direct interaction with potential or already dedicated customers in a sphere that mixes virtual and real life, posing great opportunity for sales increasing engagement.
We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. An app with no trace […]
In my blog post How to Boost Your Number of Followers on Instagram, I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. This […]
Visual communication is a much-discussed topic here on the blog. A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity.
Posted in Best Practise Cases on Jun 7th, 2011
McDonald’s came up with a really cool interactive billboard campaign in Sweden. The concept is quite simple. Users get to control the billboard at different locations and turn it in to a personal ping pong game. By completing the game in 30 seconds they get to win coupons for free food at the nearest outlet […]
Written by Christina Bruun who works as social designer at Mindjumpers. On Monday I am leaving for London for the conference Future of Web Design and I have already been impressed by the way they make use of digital media. The conference has been able to create plenty of opportunity for people and participants to […]
Yesterday, the location-based network Foursquare hit the 100 million checkin threshold. The news of the great milestone was tweeted by Foursquare’s head of business development, Tristan Walker. The NYC-based startup is only about 1 1/2 year old and has been experiencing immense growth, especially since it was announced as the new dominating technology earlier this […]