Category Archive for 'News'

Swipp & Vine: New Players in Town

Last week was the week of inaugurations. Not just of the President of The U.S., but also of no less than two anticipated apps: Swipp and Vine. Swipp is a “Global Social Intelligence Platform”, as they put it, and Vine is a video app launched in joint company of Twitter. Both hyped and highly anticipated, […]

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Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Graph Search offers an entirely new way to explore your social life by asking questions […]

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The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking design. Ironically, as Facebook is increasingly optimising for the SoLoMo future, Instagram is now working towards becoming more web-based.

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The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.   Yesterday, […]

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We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. An app with no trace […]

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Until 2008, MySpace was with its 76 million monthly unique users the most popular social network in the world and a pioneer of its kind. You all know the story of the breakthrough of Facebook, there’s no need to go into detail about the history of the ever growing and almost 1 billion strong social […]

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For brands with a presence on Facebook, Twitter etc., it is becoming increasingly popular to make use of advertising. In order to give a brand presence a boost in the right direction, the key is no longer only great, engaging content. We’re in a competitive landscape and thereby the placement of ad campaigns can carry […]

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Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. More about that further below. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to […]

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Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update, which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement.

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Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. A study made by AdParlor shows that the conversation rate of users who […]

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