Category Archive for 'Brands'

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? […]

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Snapchat has 100 million daily users, 9,000 snaps are shared per second, 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it. CEO Evan Spiegel describes Snapchat’s […]

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Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share. However, it can be argued that “Love” is ultimately “Like +” in disguise, so perhaps it just goes to show how strong the […]

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The average human attention span has been decreasing extraordinarily in recent years. In fact, thanks to smartphones (and undoubtedly social media too), our average attention span is now shorter than that of a goldfish. Over 200 million pieces of online content is being produced every minute, and consumers are drowning in it. This leaves brands with […]

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You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!* As much as clickbait is the emotional catnip of […]

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Nearly 6 years after its initial release and 400 million users later, Instagram is fast-approaching the ad-supported dominance of Facebook. Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. Whether this is an enhancement is debatable and many seem to be divided on the matter as it […]

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Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares […]

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Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network filled with talented people who possess great knowledge of social media in their local context – one of them being Khyati Gandhi  from India who shares […]

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Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. A customer will visit at least 10 digital places to learn about a product or […]

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Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences. 6 months ago I packed up my freelancer life and joined a team of 3 to build Mindjumpers’ […]

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