Lurpak® Content Toolkit
Lurpak® content is much more than food porn. Everything they do as a brand empowers people be adventurous and actually cook.
They came to us wanting to diversify their recipe content, increase the number of recipes produced within a single production, and create a number of assets for multiple digital platforms.
Through social listening, we identified key cooking moments and recipe searches from the Lurpak® audience. Then we worked with a home economist to create some spectacular recipes that ticked these boxes, while also putting a creative spin on them – staying true to the Lurpak® ethos.
Not only did we produce more content in a single production, we did it more cost-effectively than ever before.
More importantly, we used data-driven insights to produce content that our audience was actively searching for, empowering them to get in the kitchen and make some magic.