YouTube advertising. We can’t get enough of it. There are a huge amount of creative videos out there – like for instance An Interactive YouTube Adventure (by Hells Pizza) and The Most Badass YouTube Video Ever (movie trailer for The Expendables). The first one lets the audience choose the ending – and the next step– of the video story by choosing different options. The second one gives you a great surprise when the characters take over the entire YouTube interface. Let me introduce another example of successful use of YouTube advertising that combines these two experiences…
Tipp-ex, leader on the European market of correcting products, has created a fun interactive YouTube campaign featuring a hunter and a bear, offering the viewers to choose what ending they want to see by changing the title of the video – thanks to Tipp-ex of course!
You decide what will happen
The video is called ”A hunter shoots a bear” in which the hunter yells that he doesn’t want to shoot the bear and thereby reaches out of the video to grab a Tipp-Ex to wipe out the word ”shoots” from the title. After this it’s up to you to tell the hunter what to do with the bear instead. I promise you’ll get surprised by all the videos they have done to please your imagination. I tried words like ”eats”, ”hugs” and ”rides”- and saw how my title was played out! You can even try the f*** word and see what happens.
It’s a fun campaign that demonstrates the benefits of the the product as it activates the audience – and believe me when I say you’ll grow a bit addicted to coming up with a new titles. Tipp-Ex is one of those not-that-sexy-products, but this is definitely one way to get people to see a Tipp-Ex as something more than just a product used for correcting.
Try it out yourself and tell me which words you tried and what you think about the campaign: