YouTube Has Turned 6!

youtube6 years ago, back in May 2005, YouTube was launched and since then it has been revolutionizing the way in which marketing can work virally. “Broadcast yourself” it said and really it did broadcast everything imaginable under the sun. Today, amidst its birthday hustle, YouTube announced 2 new landmarks: users are now uploading more than 48 hours of video footage per minute, and accounting for more than 3 billion videos per day!

Well thats really big considering the views increased by 50% since last year, as reported by official YouTube blog. Global daily views have gone up up 37 percent in the past six months. The company names three main reasons for this growth:

  • an increase in live streaming events
  • longer upload times
  • faster upload processing times

YouTube’s first video was uploaded on April 23, 2005. This video is with YouTube co-founder Jawed Karim standing in front of a herd of elephants at San Diego Zoo. The site was initially opened to beta testers in May 2005 and in October 2006 it was acquired by Google for $1.65bn.

YouTube is undergoing another major transformation. With Google TV as its main platform, YouTube is attempting to transition to users’ living rooms to gobble some of the five hours of TV U.S. consumers are watching each day.

Here is an interesting infographic released by YouTube on the growth statistics. The platform started with users uploading 8hours of video per minute in 2007 moving on to24 hrs in 2009 and then 35hrs in 2010. It now targets 72 hours a minute, or 4 billion views a day and I’m sure this will be achieved in no time, way to go YouTube and Happy Birthday!

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Video is The New King of Content Marketing

PrintVideo content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic.

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possi-bilities of video content marketing as well.

As with anything, if the majority of brands and your competitors are doing the same thing, then it becomes noticeable and potentially damaging to any businesses that don’t keep up. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Get something right and your fans will love you. Get it wrong and you’ll either fade away or become a viral sensation – for all the wrong reasons.

Your timeline is there to be noticed and video content could be just what you need to elevate your brand and engage your customers and fans.

If you’re unsure about introducing video and other types of motion content into your marketing mix then a quick scan through Twitter, Facebook, YouTube or Instagram will quickly show you how widespread video content marketing has become.

 

It’s a proven medium that is only going to increase in popularity as consumer technology continues to improve. Superfast fibre broadband at home and 4G on the go means loading video is no longer a buffering nightmare. With HD screens on the latest smartphones and tablets, there’s never been a better time to access and watch videos.

Because of these improvements in how your customers access the internet, over a tenth of all videos are played on mobile phones and tablets – and this percentage is set to continue rising sharply.

YouTube racks up over one billion unique visitors a month. No other channel can match this except for the ubiquitous Facebook. Understanding that your audience wants content that speaks to them is the key to achieving viewing figures.

You want your content to be:

  • Watchable
  • Commentable
  • Shareable

All content has to resonate with its intended audience. Whether you want to go emotional, funny or practical, it needs to capture interest to stimulate engagement.

 

This doesn’t just happen randomly! It’s essential to have the following to make it work:

  • Clear campaign goal
  • Content strategy
  • Creative content

If you put time and effort into planning and producing videos then visitors will stay longer on your site and be more inclined to evangelise your brand. 7/10 people view brands more positively after watching engaging video content from them.

Finally, remember this fact: recent research has revealed that one-minute of video is worth 1.8 million words. Don’t think this makes it easier though!

 

At Mindjumpers we’ve got a dedicated video production team, ready and waiting to help kick-start your video production and content marketing output. Get in touch with us today to find out more about how we can help you.