Use Instagram to Create Visual Engagement

Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. A couple of weeks ago, Facebook launched their own ‘Facebook camera’ bringing smartphone photo editing to the social network that first made instant photo sharing go a mainstream.

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram.

How Threadless Engages its Community on Instagram

The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Thousands of designs are submitted every week, and about 10 designs are chosen by a public vote and sold in the online shop. Threadless’ customers are therefore co-creators, which makes an outstanding starting point for engagement.

Threadless is also a great Instagram success with more than 180,000 followers. The cause of their success is their capability of using the platform to involve customers and co-creators in what’s going on behind the scenes, the designs and events. Especially the behind-the-scenes photos and exclusive sneak peeks of the t-shirts in productions invite followers to be a part of the company and feel more connected to the brand.

Threadless post regularly but without spamming their followers’ feeds. The photos are interesting as they tell a story and show the brand identity. Showing previews of the production of upcoming design launches gives followers something to look forward to and also drive traffic to the online shop, as people will check in to see if the t-shirt they want to buy has been released.

With Instragram, you have the possibility of mentioning people with the @ symbol like on Twitter, and Threadless uses the function to interact and engage with their community and draw attention to certain people. Also, Threadless uses the hashtag (#) function to start conversations about different subjects relevant to their brand and indicate the theme of the photo, such as #tshirt or #threadfans.

The funny behind-the-scenes photos showcase Threadless as a creative and innovative brand, and it also has a employer branding function, as they present Threadless as a cool and fun workplace.

Additionally, Threadless is one of the first companies to run a Pinterest campaign – check it out here.

Read more about visual communication in Sara’s blog post and check out this interesting article about Threadless and its business model.

 

Video is The New King of Content Marketing

PrintVideo content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic.

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possi-bilities of video content marketing as well.

As with anything, if the majority of brands and your competitors are doing the same thing, then it becomes noticeable and potentially damaging to any businesses that don’t keep up. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Get something right and your fans will love you. Get it wrong and you’ll either fade away or become a viral sensation – for all the wrong reasons.

Your timeline is there to be noticed and video content could be just what you need to elevate your brand and engage your customers and fans.

If you’re unsure about introducing video and other types of motion content into your marketing mix then a quick scan through Twitter, Facebook, YouTube or Instagram will quickly show you how widespread video content marketing has become.

 

It’s a proven medium that is only going to increase in popularity as consumer technology continues to improve. Superfast fibre broadband at home and 4G on the go means loading video is no longer a buffering nightmare. With HD screens on the latest smartphones and tablets, there’s never been a better time to access and watch videos.

Because of these improvements in how your customers access the internet, over a tenth of all videos are played on mobile phones and tablets – and this percentage is set to continue rising sharply.

YouTube racks up over one billion unique visitors a month. No other channel can match this except for the ubiquitous Facebook. Understanding that your audience wants content that speaks to them is the key to achieving viewing figures.

You want your content to be:

  • Watchable
  • Commentable
  • Shareable

All content has to resonate with its intended audience. Whether you want to go emotional, funny or practical, it needs to capture interest to stimulate engagement.

 

This doesn’t just happen randomly! It’s essential to have the following to make it work:

  • Clear campaign goal
  • Content strategy
  • Creative content

If you put time and effort into planning and producing videos then visitors will stay longer on your site and be more inclined to evangelise your brand. 7/10 people view brands more positively after watching engaging video content from them.

Finally, remember this fact: recent research has revealed that one-minute of video is worth 1.8 million words. Don’t think this makes it easier though!

 

At Mindjumpers we’ve got a dedicated video production team, ready and waiting to help kick-start your video production and content marketing output. Get in touch with us today to find out more about how we can help you.