Urban Outfitters is making the most of their Like buttons as the official US website now invite visitors on the from page of the website to see the most Liked products. This way, Facebook is central to the company’s marketing of online products.
As with many other companies and websites, Urban Outfitters has implemented Facebook’s social plugins to their website, so that the visitors can ‘Like’ the products they see. Under each product, you can see the number of likes the item has got, which gives a really good indicator of what is more popular.
The most liked items are collected on to a page where you can browse the items according to Women’s wear, Men’s wear or Apartment.
Furthermore, the website also promotes themselves with a large Like image that makes you a Liker of the Urban Outfitters page on Facebook. The Facebook page now has about 315,000 Likers where the company shares their blog content of stuff they find cool.
The company is in general really good at integrating their social marketing efforts together with their main corporate website and using the Like-feature as a marketing tool. Also, they are good at creating content that attract their tribe rather than only featuring products and offers.