Tuesday this week, the deal between Twitter and Tweetdeck was sealed. There have been rumours of the acquisition for several months now, but finally it was made official: Tweetdeck will be joining Twitter. The price of the acquisition was not disclosed, but according to Mashable, the price has been reported to be around 40 million dollars.
Tweetdeck has so far existed as one of the leading third-party Twitter desktop applications. It provides a dashboard for monitoring and organizing your Twitter profile and feeds. In other words, it is a great tool to track real-time conversations.
According to Tweetdeck CEO Iain Dodsworth, the Tweetdeck development team will continue to work largely independent and stay in London with the same focus and products. Only, now they will have far more support in developing and take on bigger challenges.
All in all, Twitter has now acquired two of the most popular third-party applications, which shows that it can really pay off for developers to create intelligent and well-functioning applications. Last year, Twitter also acquired Atebits, who were behind the application called Tweetie, for both iPhone, iPad and Mac. After the acquisition of Tweetie, the name of the application was changed to simply “Twitter”. I guess they found a development team that did the works for them.