Twitter is now the fastest growing social networking site among U.S. mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore.
LinkedIn was a close second with up 69% to 5.5 million. For the same period, Facebook also rose, up 50% to 57.3 million.
Facebook’s mobile audience worldwide is now a heady 350 million.
The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). Perhaps more importantly for marketers, daily use of social networking sites by mobile users has grown 58% in the past year to 40 million people.
Most popular activities on social media through mobile:
- The most popular activities for mobile users were reading posts from friends (80%) and posting status updates (70%).
- More mobile users read posts from brands about their events (53%) than they do those from celebrities (45%)
- 28% clicked on an ad.
- About a third of all mobile users received a coupon or offer.
Twitter’s mobile share is expected to see further growth on the back of the platform’s recent integration with iOS 5 on the iPhone.
Take a look at the growth here:
What does it mean for brands?
Since it is quite obvious now that users access social media very frequently from their phones and the percentage is increasing exponentially, now brands can use location based services to run their campaigns more frequently.
Consumers spend a lot of time on social media engaging with brands and interacting with their ads too, which is a recent development. Therefore, the location based deals should be one service which would be a lot in demand.