Social media is now a big part of everyone’s life – both professionally as well as personally. Most of the time people tend to use social media to discuss every aspect of their life, which also includes their workplace and what it stands for. As far as businesses are concerned, they are now looking to leverage this tendency of their employees and encourage them to use social media at work.
Now organisations are designing social media policies to spread word of mouth through their employees and also to have a structure to regulate the social media behaviour of employees at workplace.
According to a survey conducted by Proskauer Rose, a law firm in US, 70.7 % of companies block social networking sites in the office, and 55% have some sort of social media policy in place. For 44 percent of companies, those policies cover use both inside and outside of the workplace.
Social media works to a company’s advantage if used strategically, but certain fallouts can quickly hamper the brand image and lead to serious PR disasters. Therefore, whether or not social media is part of your business’ marketing and communication efforts, there is a need to have a social media policy that defines the scope of use of social media by employees.
I have found an extract from 2011 Social Media Marketing Benchmark Report by Marketingsherpa, which shows that most companies either sees the need for a policy or have already written it or is in the process of drafting one. So maybe you need to jump the wagon?
While browsing more on this topic I also found an interesting infographic ‘To Tweet or Not To Tweet’ complied by Mindflash and Column Five Media, that throws some light on how much companies are allowing employees to use social media during work. The infographic outlines two different approaches that a company can adopt to ensure that their social media policies are in place.
One is a more defensive approach where the company aims to protect its brand image whereas the other an offensive one, where the company sees its employers as part of creating brand awareness. Both these approaches will be reflected in a social media policy, but I tend to like positive thinking and seeing employees as resources and the best spokespersons for your brand.
See the infographic below and let us know what you think: