Top Posts About Social Media During 2010

Top Posts on Mindjumpers Blog During 2010At Mindjumpers.com, we publish blog posts everyday. During the year of 2010, we have gained more readers on our blog, which we of course are very happy about. Therefore, we would like to share some of our top posts this year, and also say a big thanks to you!

In general, we have experienced that both best practice cases and different “how to” posts have gained great popularity on our blog. We believe that this is due to the fact that it can be very inspiring for brands to see how others have obtained success in building a presence on social media, and thereby gain insight into how to do so themselves.

We will of course keep looking for these best practices, as well as be giving our best advice on how to manage different social media platforms, as these offer great possibilities to involve and engage with users.

Here’s a list of some of our most popular post from 2010:

What You Can Learn From H&M’s Use Of Social Media: H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community. Read Full Post »

Probably The Best Campaign Use of Co-Creation And Social Media Ever: The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with more than 800,000 people connected to it, they chose to use it for launching the DEWmocrazy campaign. Read Full Post »

About.me vs Flavors.me… Which is Best?: Recently, the new platform About.me was launched after having kept us all waiting. Earlier, we wrote about this new platform on our blog, so now I think it’s time to take a closer look at About.me and Flavors.me, since both sites basically offer the same service. Read Full Post »

Storytelling – A Powerful Tool When Branding Your Organization In Social Media: When we talk about social media, it’s the same as talking about connecting and making conversation. Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. Read Full Post »

How to Do a Successful Social Media Campaign: A few days ago I wrote a post about Guldägget (The Golden Egg), the most prestigious advertisement award in Sweden. We made a presentation about 7 best practices of the nominees in the category Interactivity Other Digital Media. They all shared the qualities of having strong impacts, engagement and a high level of creativity. Yesterday, the 15th of April was the final gala and the winners were presented. Read Full Post »

For Companies: 10 Questions to ask yourself before entering social media: One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. “How can we do something that will create value through social media?” Read Full Post »

How To Interact With Your Fans On Facebook: The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Read Full Post »

Successful Ways To Create User Involvement: Communication today is all about creating engagement and involvement and to create experiences for the individual user or receiver. This is also the case for the many organizations, brands or companies who want to get their messages across on the web. Read Full Post »

4 Ways Social Media Has Changed The Fashion Industry: Fashion weeks have past by all over the world. High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Read Full Post »

How Disney Reached 100 Million Page Likes on Facebook: Last weekend, Disney hit the huge amount of 100 million likes across its more than 200 official brands, properties and character pages. The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. Read Full Post »



Get Ready for the Bots – on Facebook Messenger

2Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app, compared to one simple Facebook app, users seem to be warming to it. The decision to make it standalone does make a lot of sense, since messaging is a big part of people’s lives nowadays and Facebook even bought the domain messenger.com to launch a version for web browsers last year. Their 900 million users will more than likely be merged with Whatsapp’s 1 billion users, which means that Facebook will have the personal phone number of every single user – sounds like $19 billion well spent.

 

Open for Business

So that’s humans covered. Where to go next? Facebook is now venturing into their next Messenger-based project: bots. If you haven’t been keeping up, Facebook launched Messenger Platform last month, which holds within it, chatterbots. Luckily, these bots are not machine learning bots, such as the disaster that was Microsoft’s Tay. They do have some humorous replies if provoked but they ultimately steer the conversation back to the subject they’re designed to cater for. Thanks to their highly advanced Send/Receive API, these bots are able to reply with actual structured messages, including links, images, hotel reservations, the weather etc. You may immediately compare this to Apple Siri, Microsoft Cortana, Google Now and Amazon Echo, but what sets bots on Messenger apart is the fact that businesses can develop them, which in turn gives them another way to develop customer service. Simply put, bots could end up changing the world by replacing humans in such job sectors. Without the bespoke customer service integration that Messenger bots provide, the above voice-activated services will most likely not be able to solve business-related queries themselves. Having said that, the way bots behave is very reminiscent of the way Siri does. Maybe they’ll talk to each other one day and we’ll get the best of both.

 

Customer Service and Added Value

So how can these bots work for brands? Well, eventually, every major company in the world will have an account, which will be a first port of call when contacting their company. The reason this is almost definite is due to Facebook’s already-mammoth-sized network of users. It doesn’t get any bigger than Facebook when advertising to individual people, so connecting Messenger bots (as customer sales reps, for example) is extremely attractive. Messenger codes, one of many things taken from Snapchat, will also make it easier for businesses to connect with their customers. One industry example is how bots will almost certainly change how banking works for the consumer, replacing an app or web-based system with a dialogue with a machine that is able to understand your every need. The option to send money within Messenger itself is highly likely too, like Snapchat allows. This could also eliminate the hassle of speaking to a bank’s voice recognition system when calling by telephone – no more time (and money) wasted by the dreaded “I didn’t catch that. Please try again.” These voice recognition systems are essentially bots done badly, but they’re based on voice, which is a lot more difficult to translate into zeros and ones. Plus, you cannot autocorrect your voice (yet). I can see this whole system being replaced by bots – it could even connect you to a human advisor with ease, as you’re most likely already using your phone. Even if you’re using the desktop version or Facebook Chat, I’m sure they’ll figure something out. Besides banks, what other markets will benefit from this? Restaurants, travel and possibly supermarkets with online shopping services are big industries for it to thrive. The healthcare industry could also be a large portion – Healthtap have already created their bot, which isn’t surprising considering one of the first ever chatterbots was called DOCTOR and simulated a psychotherapist. In fact, the potential amount of markets are endless for this stream of interaction – just like it is with human customer service.

 

At the end of the day, customers are moving towards messaging as their preferred choice of customer service. And as generations progress, it will no doubt become the standard – a phone call will most likely be reserved for long, meaningful conversations with friends and family, which in turn will add even more meaning to them. The phone call will no longer be taken for granted, but talking to robots will be.