As anticipated, Timeline is being rolled out for Pages. Admins now have the option to publish Pages in Timeline view. All pages will automatically get the new design on 30 March, 2012.
Here are some of the features we made notice of at first glance:
· Cover photo: Pages will have a cover photo just like profiles. The dimensions should be 851 pixels wide and 315 pixels tall. If you upload a smaller image it will be stretched to fit the dimensions. The cover photo must not contain information about product prices, offers, contact information or other kinds of call to action.
· Profile photo: Many brands have created a long photo. Now all profile photos is square and at least 180 pixels wide.
· Views and apps: The different apps you use for your page as well as number of Likes are show in the boxes below the cover photo. Only a maximum of 12 boxes can be shown, but for admins it is possible to rearrange the order of them to have those you want to place focus on first. Photos will always be shown first by default, which leaves 3 boxes of your choice.
It is no longer possible to have a landing page as this feature does not correspond with the idea of Timeline. Instead all tabs are shown in the apps boxes. When you go to an app, there will also be a shortcut to the other tabs available on the page. If you wish to direct people you can link directly to the app URL or feature it in an update.
· Timeline management: With timeline you have more options as an admin to choose what content to emphasize. Hover over your updates and you can either edit (pencil) or highlight (star) a post. When you edit, you can choose to either delete the post, hide, report/mark as spam or pin to top. Hidden posts will feature in your admin panel, from where it can be activated again. When you pin a post to the top, it will be displayed on the top of your Timeline for the next seven days. This is a nice feature if you wish to place focus on a status update that directs to an app, contest or campaign etc. If you choose the highlight (star) feature, the update will be shown in wide, taking up the space for two columns.
Along with doing updates and asking Questions, admins can now also add a milestone for the page, which will automatically be expanded in wide screen and visible to everyone. The milestone can contain a headline, location, date, details and a photo. Alternatively, it is also possible to create an update and change the date to the past.
· Admin panel: Admins of pages have access to a panel shown in the top of the Page. It shows the latest notifications, new messages, new likes and an entrance to Insights. This gives you an overview of recent activities. The admin panel can be hidden or opened from the Admin Panel button in the upper right corner of the Page.
· Messages: As a new feature, you can receive and respond to private messages from users. The message button is show on top on the page and new messages will be shown in the admin panel. This may require an extra effort of responding to consumers from a customer service point of view. It is possible to switch off the message function in your admin settings.
With the new Timeline, there is much more focus on visual content. Also images that were before shown on the wall are displayed much bigger and brands even have the option to make updates wider to make it more visible.
That Pages are now shown as a Timeline is Facebook’s encouragement to brands to work with storytelling. Brands can add content to their Timeline back in time and thereby create a Timeline of stories, videos and photos to explore. This means that this is not only a design change but also a shift in the way that communication can be thought out.
Of course, the user’s feed is not changed, so the updates that Pages do are shown in the same way to users. In that sense, creating content is still about creating engagement. Only now, brand pages can strategically work with how they portray themselves throughout time when users visit the Page. Take for instance Coca-Cola’s Timeline, which goes back to 1886 where the company was founded. This leaves a huge space and possibilities for content to be added.
This is how Coca-Cola’s Page now looks like: