T Mobile is back this holiday season with a new video that has gone viral and generated over 2 million views within a week. T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding, The Parking Ticket Stunt and the Welcome Back.
This new viral captures the holiday spirit and features over 100 women singing out for Christmas in a Chicago’s Woodfield Mall on an updated spin on the holiday classic, “There’s No Place Like Home For The Holidays.”
The Viral: hit or miss?
Looking at the scale of the campaign, it would have taken some takes and retakes to shoot it (videos available), and the element of surprise would definitely be lost, which is said to be one of the key ingredients to viral success. But I guess, no one cares for this one, considering the number of views it has gathered.
Just plain feel good video, which brings a smile to your face, when you see it –nothing more, nothing less! Considering their amazing virals in past, personally I feel they could have done better. But no questions asked and eyebrows raised, since it is currently soaring high on charts.
Take a look and feel the holiday season here: