We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. The task is to figure out when to use what, and what purpose and outcome you have in mind.
On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. Though introduced as “insanely confusing”, we see the infographic differently. Instead of being overwhelmingly confusing, it is a quick overview of a world of opportunities and interlinking social media systems that can help you navigate and profit in social media marketing. If you know which ones to use when, that is.
And this is where people might get a bit confused, when looking at the infographic:
Keep it simple
As Jonas wrote last week, the future of successful social media engagement lies in the understanding of how to transform Big Data into business intelligence. This is exactly the reason why one should not look at the infographic with despair but with hope. Within these different categories of social media channels, platforms and tools there are interlinking paths to follow which will lead you to the holy grail of companies’ social media efforts: business intelligence leading to profit.
Perfection is about Selection
Knowing how to create engagement with your target group by using the right channels/platforms, how to distribute and monitor it most time efficiently and how to analyse on the data your social media efforts produces will guide you to the goal. Sounds easy, right? Of course you need to know your target group(s) as well as the relevant social media platforms and channels before you can profit from any of your actions. But once you know when and where you can find your target groups online and with what content, you’ve come a long way already.
Sure, there are a lot of tools, platforms and management programmes to navigate through, and this can be confusing. Furthermore, in order to retrieve sufficient and relevant data extractions to analyse on both your social media performance as well as on your users interaction with your brand, you might want to be careful of combining too many platforms.
So, use the infographic as an overview of the different opportunities available today in order to pick a selection perfect for your brand and target group.