While designing a social media strategy, it is always advisable to look at the pros, cons, expertise and target market of each social media platform, keeping in mind your field of business. In our earlier blog post, we wrote about how to select the best social media platform to reach out to your customers. Taking it forward, I thought it would be a good idea to elaborate on a network which caters to corporate, namely LinkedIn. It is the best suited for companies which offer B2B consulting and have corporate clientele.
The way clientele of LinkedIn functions is quite different from the one of Facebook and Twitter. While latter offers a more informal approach, LinkedIn requires a more corporate approach with strict business focus. Engagement on Facebook could involve fun updates and contests, LinkedIn requires to the point discussions on topics that revolve around your business and its sectors.
Here are a few tips which can be useful for small businesses to grow through LinkedIn:
Update announcements: Whenever there are any corporate announcements, for instance a product launch or a joint venture, it is a good idea to use LinkedIn to notify your contacts by way of a profile update. And in the accompanying email message to the network, it could work to seek appointments in your field of business. A meeting would always spark an opportunity to engage in a discussion that is good for both you and your contacts. It’s in these conversations (which could be done by email, although probably not as well) that ideas will arise about prospective clients, partnerships and other revenue-generating projects.
Connect and network: It is a good idea to use LinkedIn to understand the relationships between people you know and people you want to know. Personally, I feel that it is the heart of LinkedIn’s value – the ability to see how people you don’t know, but would like to know are connected to people who are closer to you. Therefore, LinkedIn helps you connect and network and not least make the right contacts who might help your business grow. It is also the place to identify your prospects and connect with them.
Participate and be active: In order to get the word out, it is important to be seen. Therefore, it is advisable to be a part of LinkedIn Groups, but it’s best not to overdo it since it’s difficult to manage. It’s good to be a part of only those Groups, where you can share your expertise network with the right people.
Get recommendations: We all know that best way to expand your business online is word of mouth, and I feel LinkedIn manages this well by introducing recommendations. Recommendations are great help in building trust. When someone testifies for your business, it makes it more authentic and trustworthy which is especially important for startups.
These are the things which I thought startups would find useful. Would love to hear anything that you have tried on LinkedIn.