Recently, on our blog we have made a lot of suggestions on how to make content sharing on social media more effective, and knowing the right time and good content to post is an important part of that strategy.
It is an important topic that means a lot for businesses that want to reach out to its target audience. Therefore, I think that this infographic could be used as a ready reference for brands!
In order to understand when people share content on the web, when do they click on content, the sharing pattern, the bookmarking and sharing service AddThis have on the occasion of their fifth birthday examined this. The Clearspring service has analyzed five years’ worth of sharing data and from this created the nice infographic below.
What is trending
As seen in the infographic, the peak hour for people sharing content is 9:30 AM EST every day. Wednesday is the peak day for content sharing and 75% of clicks occur within the first day of sharing. Of course, this also makes a lot of sense, since there’s always a greater chance for fans to see your update, when it’s new and still present in their news feeds. However, it is important to notice that this has been compiled through a broad examination, so it can be a good idea to test when exactly your brand obtains the maximum engagement from your fans.
As we have written earlier in the blog post “How to post effectively on Facebook“, it is different from each industry and which day during a week it is most effective to post content. It does seem to be safe to say, though, that midweek is often the time to obtain the highest engagement level from your audience. This is also in compliance with the infographic below. And since most clicks happen within two minutes after share, it’s definitely worth figuring out when to reach most of your preferred target audience.
Further, it is worth keeping in mind that we have experienced a high growth in shares on Twitter and Facebook, since these also count as the most popular social networks. Here, I would also like to refer to an earlier blog post from Mindjumpers called “Content Sharing Pattern on Social Media“, since this holds useful knowledge in this context.
However, take a look at the infographic here in order to gain an overview of sharing trends from the social world: