How to Create Sharable and Engaging Wall Photos on Facebook

Written by Christina Bruun who works as Social Designer at Mindjumpers.



How to Create Sharable and Engaging Wall Photos on FacebookFacebook is constantly updating their settings and lately they have started focusing more and more on visual content.

The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. This of course means that you will have to higher the quality of your posts to avoid that users hide or unlike your page.

As we have written about previously, posts containing visual content have a greater potential of being ranked high in the News Feed. We therefore think it’s time to take a look at how you can optimize your wall photos to create more engagement on your page.

Send a clear message

Keep it simple. Facebook is overloaded with information and different types of content, so it’s important that your content is easily digestible. Make sure that the wall photo will improve the understanding of the status update.


Think outside the box

Users like to be entertained, so don’t be afraid to take your wall photos one step further. Brisk Iced Tea is a good example of this. They have a very youthful image on Facebook and plays around with quotes and photos of bottles in unusual and unexpected places.

How to Create Sharable and Engaging Wall Photos on Facebook

Make sure your photos have the right dimensions

Your wall photos will be cropped on your page if you upload photos with other dimensions than what Facebook has specified. In order for the user get the most out of your wall photo, always use these dimensions:

– Regular wall photo: 403 px * 403 px.

– Highlighted post: 843 px * 403 px.

Lunametrics has made a sizing sheet where you can find all dimensions for Facebook images.

Visual means and effects

It’s a good idea to choose colors that differ from the Facebook-blue to draw more attention to the wall photo. When you use photos, always make them authentic. We react when we see pictures of people, but we distance ourselves from stock photos because they are associated with advertising and spam.

Know your target group

Fans engage with brand pages to express themselves. If you know what your users do in their spare time, you can use that information to make content that users can relate to and (if you do it well) share as a statement.

Give value to your audience

Value could be product releases, upcoming events or special offers, but personally, I believe it would be even more valuable to share wall photos where the brand is presented in informal settings. Share your funny stories or ideas and come up with new ways of seeing things. Facebook is the place where users can get under the skin of the brand. Many brands have seen the advantage of sharing behind-the-scenes images and photos of everyday-life situations.

Use user-generated content

With Facebook Timeline, wall posts actually become a part of the brand story. My advice is to let the users be part of your story. Encourage them to share their content on your page. If a customer takes a great photo of your product, publish it so other users can see it in action. If a user makes an interesting comment about your product, include it in a wall photo and share it with the world.

How to Create Sharable and Engaging Wall Photos on Facebook

Strengthen your brand identity

Last, but not least, adding visual content actually strengthens your brand identity, and you can use the wall photos to convey your specific tone-of-voice.

If you constantly come up with new and fresh photos, you ensure that you persistently maintain the users’ interest. Try to outdo yourself each time you make a new wall post.


Get Ready for the Bots – on Facebook Messenger

2Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app, compared to one simple Facebook app, users seem to be warming to it. The decision to make it standalone does make a lot of sense, since messaging is a big part of people’s lives nowadays and Facebook even bought the domain messenger.com to launch a version for web browsers last year. Their 900 million users will more than likely be merged with Whatsapp’s 1 billion users, which means that Facebook will have the personal phone number of every single user – sounds like $19 billion well spent.

 

Open for Business

So that’s humans covered. Where to go next? Facebook is now venturing into their next Messenger-based project: bots. If you haven’t been keeping up, Facebook launched Messenger Platform last month, which holds within it, chatterbots. Luckily, these bots are not machine learning bots, such as the disaster that was Microsoft’s Tay. They do have some humorous replies if provoked but they ultimately steer the conversation back to the subject they’re designed to cater for. Thanks to their highly advanced Send/Receive API, these bots are able to reply with actual structured messages, including links, images, hotel reservations, the weather etc. You may immediately compare this to Apple Siri, Microsoft Cortana, Google Now and Amazon Echo, but what sets bots on Messenger apart is the fact that businesses can develop them, which in turn gives them another way to develop customer service. Simply put, bots could end up changing the world by replacing humans in such job sectors. Without the bespoke customer service integration that Messenger bots provide, the above voice-activated services will most likely not be able to solve business-related queries themselves. Having said that, the way bots behave is very reminiscent of the way Siri does. Maybe they’ll talk to each other one day and we’ll get the best of both.

 

Customer Service and Added Value

So how can these bots work for brands? Well, eventually, every major company in the world will have an account, which will be a first port of call when contacting their company. The reason this is almost definite is due to Facebook’s already-mammoth-sized network of users. It doesn’t get any bigger than Facebook when advertising to individual people, so connecting Messenger bots (as customer sales reps, for example) is extremely attractive. Messenger codes, one of many things taken from Snapchat, will also make it easier for businesses to connect with their customers. One industry example is how bots will almost certainly change how banking works for the consumer, replacing an app or web-based system with a dialogue with a machine that is able to understand your every need. The option to send money within Messenger itself is highly likely too, like Snapchat allows. This could also eliminate the hassle of speaking to a bank’s voice recognition system when calling by telephone – no more time (and money) wasted by the dreaded “I didn’t catch that. Please try again.” These voice recognition systems are essentially bots done badly, but they’re based on voice, which is a lot more difficult to translate into zeros and ones. Plus, you cannot autocorrect your voice (yet). I can see this whole system being replaced by bots – it could even connect you to a human advisor with ease, as you’re most likely already using your phone. Even if you’re using the desktop version or Facebook Chat, I’m sure they’ll figure something out. Besides banks, what other markets will benefit from this? Restaurants, travel and possibly supermarkets with online shopping services are big industries for it to thrive. The healthcare industry could also be a large portion – Healthtap have already created their bot, which isn’t surprising considering one of the first ever chatterbots was called DOCTOR and simulated a psychotherapist. In fact, the potential amount of markets are endless for this stream of interaction – just like it is with human customer service.

 

At the end of the day, customers are moving towards messaging as their preferred choice of customer service. And as generations progress, it will no doubt become the standard – a phone call will most likely be reserved for long, meaningful conversations with friends and family, which in turn will add even more meaning to them. The phone call will no longer be taken for granted, but talking to robots will be.