On June 7th, the projection from the Beurs van Berlage building were integrated into the first game-take-over on YouTube.
At first, it appears as if a normal video of the projection is being shown. That is until the YouTube page cracks, butterflies start flying out of the projection, and the new dimension of Samsung 3D takes over the page.
The gaming feature is killing (or just clicking) the butterflies with your mouse, click as many butterflies as you can – get the high score and win a new Samsung 3D LED TV.
This is absolutely a new an innovative way of using YouTube, its not something you just create over night, and you probably also need a contact at google/youtube to make it happen (ohh you think). But lets see if the coming months of online word of mouth won’t make the investment worth it.
On a short notice – YouTube has changed the logo today, to pay tribute to the opening of the World Cup in South Africa – I like.
A big thanks to Mark Barner for giving us heads up on this campaign.
Visit the Youtube channel on http://www.youtube.com/user/Samsung3devent
or see a demo of the set-up below: