At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. And for many, it seems as the logical next step.
However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. It takes time and effort both maintaining a Facebook page, a Twitter profile and then also a blog, and is it all worth it?
Here, I will take a closer look at the subject together with presenting you reasons why I think it is!
Blogging is on the rise
First of all, the use of social media and blogging has gone through a great increase. According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs”) released by HubSpot, the average budget spent on company blogs and social media has nearly doubled in two years. This means that more and more businesses have come onboard, so maybe it’s time to also join the game? Here, I will get more into some statistics presented by HubSpot to present why it’s actually effective to run a blog.
Improve your ranking
One of the benefits that a blog can carry along with it is search engine optimization. As stated in the report by HubSpot, 46% of daily searches are for info on products and services, where 20% of monthly Google searches are for local businesses. Thereby, it’s now critical to rank high on search engines and not only optional. Publishing blog posts on your website is a helpful resource to gain more visitors.
“Companies that blog have 97% more inbound links.” (HubSpot)
In addition, it’s stated in the eBook that US Internet users spend 3x more minutes on blogs and social networks than on email. With the rise of social media, it has become harder to reach people through e-mail. Here, I’m not saying that it’s impossible and that businesses should not make use of e-mail marketing. However, it’s a fact that it has become easier for users to find the information they’re looking for on blogs and social networks. They are fans or followers of brands they like in order to receive relevant content at the place, where they like to spend most of their time.
Improve your image
In line with the increasing number of company blogs, the number of readers is also on the rise. People are realizing that there’s good content to find out there at the same time as a good blog improves the image of the sender. Readers get to see what kind of knowledge the company actually possesses together with being a brand that likes to share information. Companies that blog have 55% more website visitors, which naturally shows how great a marketing tool a blog can be when done right.
In conclusion, here’s a short overview of reasons why to start blogging:
– Create awareness
– Rank higher on search engines
– Gain more traffic to website
– Generate more leads
– Improve your image
– Connect with target audience
“The more keyword-rich content you generate, the more search engines will find (and love) you.” (HubSpot)
> To download the entire eBook from HubSpot, click here