In the Battle for Social Media Attention – Love Equals Football

Guest blog written by Christine Dissing, who is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com


Don’t disregard Puma as a brand with much at stake during World Cup!

Puma might not be the first brand you think of when associating to Soccer, World Cup or players such as C. Ronaldo og W. Rooney, but Puma is in fact sponsor of many national football teams and will be well-represented in South Africa…

The puma will be seen on the chest of the teams; Algeria, Cameroon, Ghana, Côte d’Ivoire, Italy, Switzerland and Uruguay and players such as; Eto, Drogba, Gattuso and Cannavaro.

What I like about the commercial “Journey of Football” is, that the focus is directed towards the native Africans, the streets of the African cities and kids playing in bare feet. It leaves me in a different mood than Nike and “Write the Future” – not a better mood, but a different one with more attention towards the hosting country, and what makes this World Cup so special…

Furthermore I’m impressed with the entire “Love equals Football” campaign which Puma is running and can be found not only on their website, but also on Facebook and Youtube.

Many bloggers and marketers are writing about Nike vs Adidas and of course say that Nike is leading with a great margin in connection to World Cup campaign activities. But perhaps Puma is beating Adidas too?

See for yourself and remember to also visit:
http://www.pumafootball.com
http://www.facebook.com/PUMAfootball
http://www.youtube.com/user/puma
http://africa.puma.com/#/playforlife


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Video is The New King of Content Marketing

PrintVideo content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic.

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possi-bilities of video content marketing as well.

As with anything, if the majority of brands and your competitors are doing the same thing, then it becomes noticeable and potentially damaging to any businesses that don’t keep up. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Get something right and your fans will love you. Get it wrong and you’ll either fade away or become a viral sensation – for all the wrong reasons.

Your timeline is there to be noticed and video content could be just what you need to elevate your brand and engage your customers and fans.

If you’re unsure about introducing video and other types of motion content into your marketing mix then a quick scan through Twitter, Facebook, YouTube or Instagram will quickly show you how widespread video content marketing has become.

 

It’s a proven medium that is only going to increase in popularity as consumer technology continues to improve. Superfast fibre broadband at home and 4G on the go means loading video is no longer a buffering nightmare. With HD screens on the latest smartphones and tablets, there’s never been a better time to access and watch videos.

Because of these improvements in how your customers access the internet, over a tenth of all videos are played on mobile phones and tablets – and this percentage is set to continue rising sharply.

YouTube racks up over one billion unique visitors a month. No other channel can match this except for the ubiquitous Facebook. Understanding that your audience wants content that speaks to them is the key to achieving viewing figures.

You want your content to be:

  • Watchable
  • Commentable
  • Shareable

All content has to resonate with its intended audience. Whether you want to go emotional, funny or practical, it needs to capture interest to stimulate engagement.

 

This doesn’t just happen randomly! It’s essential to have the following to make it work:

  • Clear campaign goal
  • Content strategy
  • Creative content

If you put time and effort into planning and producing videos then visitors will stay longer on your site and be more inclined to evangelise your brand. 7/10 people view brands more positively after watching engaging video content from them.

Finally, remember this fact: recent research has revealed that one-minute of video is worth 1.8 million words. Don’t think this makes it easier though!

 

At Mindjumpers we’ve got a dedicated video production team, ready and waiting to help kick-start your video production and content marketing output. Get in touch with us today to find out more about how we can help you.