Now, it is time for a recap again. Here, we will make a list of 5 popular posts within the last 30 days. Most of these posts contain information on how social media can be used, and what it can do for your business.
It seems as if they have kept receiving attention from readers, because the content of the posts are still “up-to-date” and something which hopefully can inspire you.
Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client. Remember that you want your policy to empower the reader to embrace social media rather than scare them off. This means ensuring that there is no complicated, technical jargon (if this needs to be included then make sure there is a glossary of terms at the back of the document) and that it is presented in easily digestible format (clearly defined sections, bite-sized paragraphs, tables for stats etc…) Read Full Post »
Communication today is all about creating engagement and involvement and to create experiences for the individual user or receiver. This is also the case for the many organizations, brands or companies who want to get their messages across on the web. People get more and more used to being bombarded with messages more or less everywhere possible: in urban space, in buses, in public toilets, when checking your Facebook etc. So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users. Read Full Post »
Many businesses don’t have a blog yet. Too bad since blogs are really social media hubs and more. But there is hope, since blogs are almost a must for all businesses that want to do “something” with social media. A little more than a decade ago, many companies had no websites. And if they had one, it was often no more than some online brochure. Read Full Post »
The greatest thing about online media is that it is out of control. There is no censorship, it is not controlled (alright we are leaving Google and the Chinese government out of this one) and people write what they want. What makes social media bloggers unique compared to all other online information is their voice. It’s a single person talking about what he or she cares and are most passionate about. A blogger owns his inspiration, his voice, and is ready to let the world know his own opinion, what he is supporting or if he is taking a stand against something. Bloggers are credible communicators, because what they express is their own. Read Full Post »
When we talk about social media, it’s the same as talking about connecting and making conversation. Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. Read Full Post »