Work On The Go With Podio’s New iPhone Application

Podio Launches New App: Put Your Podio Apps on Your iPhoneEarlier, I wrote a blog post about the Danish work platform called Podio, and how they launched with a store in San Francisco in March 2011.

Since then a lot of new things have been happening around Podio, such as the company going on a world tour as well as launching a fleet of new initiatives to improve the platform. And now, Podio has just released some interesting mobile news!

Be productive on the go
Co-founder of Podio, Jon Froda, tells us that Podio has launched a new iPhone application, which makes it possible for everyone to build their own mobile work apps to get their work done in a more collaborative way.

With the new Podio iPhone app you can create app items on Podio while on the go or on your way to the office. As the video below very well demonstrates, the app connects people sitting at the office with co-workers situated at another place in the world. It collects all your tasks, contacts, streams etc. on your iPhone, so that you can always be updated on what your co-workers are doing and sharing with you.

As it says on Podio’s blog, users have built or modified more than 200,000 work apps since they launched in March, and all of these apps are available on the iPhone in order to support mobile productivity. Further, it should be easy for everyone to build an app, no technical skills needed. This also creates a good possibility for users to adapt the platform to their needs, and develop specific apps that are appropriate for the ones always on the move in order to optimize work processes.

Podio Launches New App: Put Your Podio Apps on Your iPhone

List of what you can do
To gain a more specific overview, here’s a list of the possibilities that the new app provides you:

  • Customize your Podio mobile home-screen with all your favorite apps and spaces
  • Create and edit app items from your iPhone for everyone to work on
  • Put photos and videos directly into your app items
  • Quickly find what you’re working on with the help of app filter. For example, use app filters to only see projects that are overdue

Personally, I think it’s an interesting step by Podio. The fact that it’s so easy to share task or any information like research, makes it easy to work on collaborative projects. Therefore, working with Podio’s app on the go can be a time-saver for any business with a need to be more efficient. I could imagine that this is something Podio users have been looking for!

Check out this video to learn more about the new iPhone application and tell us if you plan to use Podio’s new apps.

Clickbait: Information overload! How can brands cut-through all the noise?

Screen Shot 2016-04-12 at 10.11.34You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*

As much as clickbait is the emotional catnip of our online experience and can drive consistent traffic for publishers like The Daily Mail and Huff Post who churn out multiple stories each day, it’s still hugely annoying to discover you’ve been duped by an over-excited headline promising to give you all the feels. For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? How do they beat them rather than join them?


Platform crackdown

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. In 2014 Facebook took steps to try and crack down on those gaming this ranking using clickbait, and in February this year it introduced an update based not just on what users engaged with in their feed, but what they wanted to see. Facebook’s advice is that Pages should avoid encouraging people to take action (such as encouraging lots of clicks), because this will likely only cause temporary spikes in metrics that might then be rebalanced by feed’s ranking over time – meaning the latest ranking favours content that users naturally engage with rather than content that users click on through coercion.


Last month Instagram followed suit and announced it would alter user’s feeds to optimise the content users “care about the most”, and Twitter has also adopted a similar change (although users can opt-out and revert back to the chronological feed). The changes will hopefully make it harder for clickbaiters to game feeds with meaningless content, but the real aim for the platforms hosting is to surface more engaging content more frequently so users return often and stay longer.


The same goes for brands on social. If the content they produce is consistently engaging, then users will interact more frequently, leading others to discover it through preferred ranking. Ultimately, these new newsfeed algorithms exist to generate more meaningful engagement, driving not just clicks, but conversations via comments, and shares.


Learn and adapt

Meaningful engagement begins with relevant content that creates value for the user and the brand. While an insight-driven content strategy is key to delivering this, brands should also adapt stories and messages based on the emotional needs and behavior of their audience. This is more than just a case of ‘test and learn’ or refining what has already been done. Brands must also evolve their approach in line with new behaviors, platforms, competitors and rankings or risk being left behind by those who do.


A good example of a brand that does this well is Buzzfeed, who’s CEO recently shared their new strategic thinking, revealing how their objective has changed from getting users to click through to their main site to view stories, to allowing content to be consumed directly on other platforms. The new direction was prompted by analysing which content generated clicks and discovering that users prefer to consume some types of content within the platform they are already on. The company also found a discernable difference between user interactions with the same content on different platforms, demonstrating how content demand and consumption vary across sites. What spreads like wildfire on Facebook might fail miserably elsewhere.


Relevance is key

For brands looking to use social content to drive click-through to their site, it’s important to balance the goal of the company (clicks to eyeballs, or conversions to sales, for example) with the desire and behavior of users on different sites, and monitor response over time. Relevance is key to interaction, and brands that think like publishers will know that relevance is an ever-changing chameleon. While users are bombarded with meaningless clickbait, there is ample opportunity for brands to channel the social zeitgeist by delivering valuable content that meets audience needs in the format, time and platform that suits them. If they get this right, they won’t need clickbait.


At Mindjumpers we help companies and brands to think as publishers and provide end-to-end social media management across multiple markets, encompassing full social strategy, planned and reactive content creation, analysis and reporting.


If you’d like to find out more please get in touch.


*Don’t be naughty and scroll to the last paragraph – I’ve hidden the controversial part somewhere to optimize your dwell time in finding it!