Pheed – Express Yourself on Social Media

pheedI have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California.

In short, Pheed enable users to upload and share digital content, or so called pheeds, in the shape of text, photo, video, audio, and live broadcasts. It is a webbased platform, also available for mobile. It has the well-known functionalities as other platforms, such as a timeline and feed with the people you subscribe to. You can comment on, like and dislike other people’s pheeds. What is interesting about Pheed is that the platform takes no ownership of user content. A built-in copyright tool even gives users the option to copyright every piece of content you post.

Monetize your social content

Users on Pheed can offer their pheeds to other users for free, or they can upgrade their account and monetize their profiles. This way you can charge others to subscribe to your feed. Obviously this will only work if you actually have interesting content to share. So far, the platform has attracted both celebrities and musicians giving them a chance to display their profiles and for instance launch new material.

According to Pheed, the idea of monetizing content is a way to motivate users to create high quality content and giving the power to content providers.

Taco Bell on PheedA platform for brands?

There are only a few brands present on Pheed so far, but any brand that has stories to tell online can use the platform to engage and attract users. Take a look at for instance for instance these brands we found on Pheed to see how they use it:

Taco Bell

Quiksilver

 Nasa Earth Observatory

Wasteland

HuffPost Teen!

 I believe that Pheed will be interesting for a young and creative audience. It is easy to use and you quickly generate useful content for your brand, friends or just for fun. I guess if you have the right creative skills there is a lot you can do. Try it out and let us know what you think.

 

Instagram Broadcasting from the Golden Globes

instagram logo

The broadcasting war is on between all the social platforms, from live broadcast to accumulated feeds based on specific user’s experience.

The first time I saw Instagram doing this was New Years Eve – maybe I am just not a big enough fan of fireworks but I was not   that impressed.

However, Instagram has created a pretty cool behind-the-scenes compilation from last nights Golden Globes, built by gathering a bunch of participant’s 15-second videos from all the hashtag variations that has been accompanied in Globes-related posts (e.g. #goldenglobes, #goldenglobes2016, #goldenglobeawards).

It’s actually a pretty cool experience. After spending about seven minutes on it I almost felt like a part of the show – certainly closer to the big stars.

Some of the content is the classic red carpet and “I just won” stuff but some content also has that real behind-the-scene feel. My personal favorite is @iman__sadri sharing Brad Pitt and John Krasinski hanging out. It looks like any two guys just hanging out talking about the game last night or about a mutual friend who got way too wasted last weekend.

Let’s see what the Oscars will bring on Instagram – it will probably be even bigger 😉

 

IMG_8730IMG_8738IMG_8737

IMG_8735IMG_8734IMG_8732

IMG_8731IMG_8736IMG_8733