In relation to my blog post ‘Improve Organizational Efficiency via Social Media, Part 1’ where I addressed how Mindjumpers, as an organization, seem to have great benefit from working socially, and thus improving organizational efficiency, I would now like to address how the adaptation of working socially can positively influence the relation to, and collaboration with, clients or customers.
As mentioned in Part 1, we at Mindjumpers have integrated the social media platform Hoist as a mean for managing social knowledge sharing and project management. The platform sort of resembles the ‘next generation’ of the traditional Intranet, however with a communication feature that is similar to popular social media networks. However, rather than using Hoist as a closed platform, we at Mindjumpers have chosen to open up the platform to our clients, or collaborators, with the intention to co-create knowledge and, even more importantly, to improve the efficiency of the working process on a given client project.
By allowing our clients access to our Hoist platform we seem to experience and enjoy an increasing bond of trust between Mindjumpers, and our clients, respectively. Since being a social media agency it makes good sense that we work socially, also with our clients. Again, with a focus on the task feature mentioned in Part 1, clients can now, on their own initiative, be kept up to date on the progress of the service they have asked Mindjumpes to provide. They do so by reviewing what sorts of task that have been assigned and completed, thus allowing them to have a greater understanding of the scope of the project and an overview on whether deadlines are realistic as well as being met. They may even make continuous comments while the project is in progress, and thereby help to reduce usage of unnecessary resources. The clients are also able to read the latest management blogs, status reports, and the decisions made on various client related meetings.
For Mindjumpers it has been useful to accustom the organization to working socially, both internally and externally. A strong sense of collaboration and co-dependence seem to permeate how we as an organization approach new projects, which seems to be well received by our collaborators. The social media platform Hoist has definitely made strong contributions to this development.
As a peace of advice, we at Mindjumpers recommend other organizations to engage in the method of working socially. The social media landscape offers quite an amount of platforms like Hoist that enable organizations to adapt to a working behavior that resembles how people in general communicate via social networks. We strongly argue for organizations not to hesitate to open up to clients. It is our experience that clients accommodate the openness and the fact that you want to include them in your joint projects, and that the client involvement adds to the efficiency of how a project progress. The result of working socially, being increased loyalty and trust, might just be the driving force for your competitive power in the long run.