One of the integral parts of social media communication is trust. Since online communication does not have any touch and feel factor, something which can work to a company’s advantage is building trust in its communication.
While surfing the internet, I came across an infographic on Socialmediagrahics that enlists the 8 integral components of online trust. Companies put a lot of stress on creating good advertisements, conducting great market research, sales strategy as well as a good online campaigns, but what can help all these things to work better, is if customers look at brand as credible and they have faith in it.
While building a community, it’s good to keep it fresh with content and take time out to respond to the members. It’s also important to create expectations, but create them right. This again is supported by ethical online advertising and presenting the facts as they are. When operating online, it’s necessary to respect your audience’s privacy, their information and not misuse it. It is not wise to misrepresent the facts since things never die online and they are always searchable. Any wrong information or fact can hamper a company’s image for the customer. Finally, repeated positive advertising and regular engagement together create a good impression in the mind of customers.
Take a look at the infographic: