As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool.
Measure your pins
Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform. This means that brands will now be able to measure pins just like tweets, likes, views and shares.
Pinterest Web Analytics allows businesses to track user engagement, check how many visitors are referred to their site, how many people are pinning from their site and clicking their content. It also measures which pins get the most repins, who pins them, what people pin alongside them, and allows you to pick a time frame to see how your numbers trend over time.
Even though the analytics seem to be pretty basic so far, compared to Facebook Insights, it still enables businesses to start analysing the value of their activity on the platform, which they might have been missing previously. It will help brands gain a quick and easy overview of the types of content that is resonating well with fans and consumers. It could thus turn out to be a very powerful motivator for small businesses who haven’t yet examined their site’s engagement on Pinterest and are keen to know more about their consumers’ ever-changing preferences.
Marketers can begin using Pinterest Web Analytics straight away. To get started, you have to activate Pinterest’s new look. Here you will find a Pinterest Web Analytics walk through that will show you how to make the most of the page.
It seems very likely that more brands will start pinning away with these new improvements that might just be beginning of much more to come from Pinterest. What do you think?