When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups.
First of all, the new groups differ a lot from the groups that we have known so far. Many brands have been unsure whether to create a groups or a page, but the differences are getting more distinct: The groups work better for internal communication and to stay connected to a group of people you need to communicate with. For instance like in the case of a team of collaborators or a group of people who needs to organize a trip, just to name a couple of examples.
The pages, on the other hand, works better if you want to build your community and attract people to your brand. The intention is for brands to run their communication on pages and not in groups.
Groups as a collaboration tool
The new groups works well as a collaboration tool between for instance your family, your co-workers or whoever you need to collaborate on projects with. This allows you to share knowledge with and make updates for a closed group of people. There are three new features that make the new groups an obvious collaboration tool:
• Group chat: All members of the groups will have the ability to chat in one window. All members in the group will be able to follow the chat and to take part in it.
• Shared documents: group members will be able to work and edit in the same document as we already know it from Google docs. It is possible to change back and forward in the changes so you can follow the progress of the document.
• Events: Each of the groups can make their own events, which will be visible to others according to the privacy settings of the group.
Some of the thoughts behind the new groups is the idea that we are becoming increasingly more social on the web and with the new groups we can target our updates to a specific group of people and communicate with segments of the friends instead of making updates that aim for your entire network. In that sense we can communicate more specific with different groups of people in our network.
The existing groups will continue to be supported by Facebook, but it is no longer possible to create the old kind of groups. How long the groups will be maintained is not sure.