Myspace Integrates Facebook

Until now, the integration between Myspace and Facebook has been limited. But last week, the two networks had a joint announcement about their future collaboration. Myspace has got a brand new design and now enables their users to Connect with Facebook to transfer likes and interests.

Some of the new features

You will be able to sync your Myspace account with Twitter and Youtube besides Facebook, so that your updates will automatically sync. Another new feature that we know from Foursquare is earning badges. The more you use Myspace, the more badges you’ll earn. For instance you can become a Stargazer

Myspace also plan to integrate Like buttons, which will make content from Myspace be shared on Facebook like it is also the case with other sites that has integrated Like buttons. 

With the new Facebook Connect functionality your different Likes and interests from Facebook will automatically be suggested to appear as content on your Myspace profile. You can choose check and uncheck the stuff you want to follow.

new myspace

Two distinct networks

I am sure the collaboration with Facebook will only mean that more users will also be inclined to use Myspace. Now it is easy to create a profile that auto fills some of the content you have already spent time on typing into your Facebook profile.

Also the two networks are quite distinct from each other. Facebook focuses on communicating and networking with your personal contact and has no design options whereas Myspace has a clear focus on music and other entertainment. On Myspace you can also customize your profile and use different themes to give your profile a distinct look.

I think it is a smart move that Myspace makes their service play with Facebook instead of competing against each other. In my opinion Myspace would never be as good as Facebook, if they try to be like them, so why not just do what they are good at and make the two networks stand out from each other.

I actually think the new design looks rather compelling, so maybe I will revive myself on Myspace.


Get Ready for the Bots – on Facebook Messenger

2Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app, compared to one simple Facebook app, users seem to be warming to it. The decision to make it standalone does make a lot of sense, since messaging is a big part of people’s lives nowadays and Facebook even bought the domain messenger.com to launch a version for web browsers last year. Their 900 million users will more than likely be merged with Whatsapp’s 1 billion users, which means that Facebook will have the personal phone number of every single user – sounds like $19 billion well spent.

 

Open for Business

So that’s humans covered. Where to go next? Facebook is now venturing into their next Messenger-based project: bots. If you haven’t been keeping up, Facebook launched Messenger Platform last month, which holds within it, chatterbots. Luckily, these bots are not machine learning bots, such as the disaster that was Microsoft’s Tay. They do have some humorous replies if provoked but they ultimately steer the conversation back to the subject they’re designed to cater for. Thanks to their highly advanced Send/Receive API, these bots are able to reply with actual structured messages, including links, images, hotel reservations, the weather etc. You may immediately compare this to Apple Siri, Microsoft Cortana, Google Now and Amazon Echo, but what sets bots on Messenger apart is the fact that businesses can develop them, which in turn gives them another way to develop customer service. Simply put, bots could end up changing the world by replacing humans in such job sectors. Without the bespoke customer service integration that Messenger bots provide, the above voice-activated services will most likely not be able to solve business-related queries themselves. Having said that, the way bots behave is very reminiscent of the way Siri does. Maybe they’ll talk to each other one day and we’ll get the best of both.

 

Customer Service and Added Value

So how can these bots work for brands? Well, eventually, every major company in the world will have an account, which will be a first port of call when contacting their company. The reason this is almost definite is due to Facebook’s already-mammoth-sized network of users. It doesn’t get any bigger than Facebook when advertising to individual people, so connecting Messenger bots (as customer sales reps, for example) is extremely attractive. Messenger codes, one of many things taken from Snapchat, will also make it easier for businesses to connect with their customers. One industry example is how bots will almost certainly change how banking works for the consumer, replacing an app or web-based system with a dialogue with a machine that is able to understand your every need. The option to send money within Messenger itself is highly likely too, like Snapchat allows. This could also eliminate the hassle of speaking to a bank’s voice recognition system when calling by telephone – no more time (and money) wasted by the dreaded “I didn’t catch that. Please try again.” These voice recognition systems are essentially bots done badly, but they’re based on voice, which is a lot more difficult to translate into zeros and ones. Plus, you cannot autocorrect your voice (yet). I can see this whole system being replaced by bots – it could even connect you to a human advisor with ease, as you’re most likely already using your phone. Even if you’re using the desktop version or Facebook Chat, I’m sure they’ll figure something out. Besides banks, what other markets will benefit from this? Restaurants, travel and possibly supermarkets with online shopping services are big industries for it to thrive. The healthcare industry could also be a large portion – Healthtap have already created their bot, which isn’t surprising considering one of the first ever chatterbots was called DOCTOR and simulated a psychotherapist. In fact, the potential amount of markets are endless for this stream of interaction – just like it is with human customer service.

 

At the end of the day, customers are moving towards messaging as their preferred choice of customer service. And as generations progress, it will no doubt become the standard – a phone call will most likely be reserved for long, meaningful conversations with friends and family, which in turn will add even more meaning to them. The phone call will no longer be taken for granted, but talking to robots will be.