Memolane – A Social Media Trip Down Memory Lane

Memolane – “Your Time Machine for the Web” – is a new social media tool, which captures your entire online life in one timeline, so you can easily travel back in time and relive great memories. It is comprised of an international group of both Danes and Americans, who soon will be gathered in San Francisco to create great things with the new platform.

How it works

Whether you’d like to rediscover your holiday of a lifetime, relive a great party, see when you participated in a festival or checked in at some place, Memolane is the way to save all these memories. It is possible to create a timeline with all your information from Facebook, Twitter, Flickr, Foursquare, YouTube and other platforms you’re present on, so you can go through old photos, tweets, check-ins, updates etc. 

In the bottom of the screen, you use the timeline to step back in time and relive various events etc. And you also have the possibility of sharing memories with friends, exploring their Memolanes and inviting them to contribute to your stories, which is a new timeline where you and your friends can combine favorite memories from your own Memolane.

Currently, Memolane is in beta, but you can sign up on the homepage to be notified by mail, when the platform is launched, or use our invitation below.

It’s easy, it’s social and it’s fun

First of all, it’s very easy to use the platform. When you sign in, you choose which networks you want to add to Memolane, click on “View Lane” and that’s about it. Now, you can take a walk down memory lane!

This new platform is a great way to gather all your social activities at one place – at the same time as you have the possibility of interacting with friends and together create a timeline of memories. In addition, it’s a fun way to take a look back – and especially for the ones who have a passion for social media and are very active on various platforms.

Memolane lets you:

– Capture all your history in one place from your favorite Internet services
– View photos, music, tweets, blogs, checkins, events and much more.
– Use a simple timeline to travel back in time with one click.
– Add friends, explore their Memolane and share memories.
– Explore and search your entire online life in one place.
– Search by location, people, events, time and more.
– Create Stories and invite your friends to contribute their content.
– Make your Memolane public so you can easily share your online memories from Twitter, Facebook and blogs.
– Protect your privacy by controlling who can access your Memolane.

Try it out!

We have been so lucky to get hold of some invites for our readers. Try it out – personally, I think it’s brilliant!
You can sign up as long as there are still invites left.

Sign up:
Invitation code: mindjumpers

So, look forward to keeping your memories alive – and let us know what you think about this new platform.

Instagram’s New Algorithm – What You Need to Know

IMG_8423Nearly 6 years after its initial release and 400 million users later, Instagram is fast-approaching the ad-supported dominance of Facebook. Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. Whether this is an enhancement is debatable and many seem to be divided on the matter as it stands. It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed”, which may be alarming to some.


Twitter jumped onto the algorithm bandwagon only last month and has received its own amount of backlash from it. The fear that it will destroy live-tweeting and the key reason people love twitter is amongst the concerns. Of course, users tend to prefer what they’re used to on social networks and aren’t very welcoming to change, so this may pass.

Facebook’s introduction of its algorithm, which was due to extraordinary growth, was a much-needed overhaul of the News Feed. The fact that Facebook is bigger than the largest country on earth makes it almost essential for it to filter out unwanted posts and let its users receive the most relevant content. The question now is, does Instagram need it too?

Facebook Instant Articles was also released last year, which is a great way for Facebook to avoid the standard embedded browser mechanics that so many apps rely on. This allows users to view news more fluently by delivering a more native user experience. It also coincided with the release of the Apple News app, which has recently opened its doors to all publishers. The fact that developers are now realising the public’s thirst for news makes things extremely well-timed for the ever-growing amount of algorithms social is seeing. We need news, whether it be world news or friend news, and we need it fast – even if we missed it being posted.


What This Means for Brands

From a brand perspective, it is unquestionably going to become more complicated to market on Instagram. There are many visual-based brands that invest a great deal of money into Instagram to be able to reach a specific audience or age group. One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform. This is achieved with a combination of brand sponsorships from companies, product promotion and follower reach. So how will it affect their livelihood? Companies will be much more demanding when it comes to requesting the influencer’s actual reach once it’s available, which will very likely decrease the amount that influencers are paid. This, in translation, means that influencers could ultimately be forced to take a pay cut with the introduction of this algorithm.

In layman’s terms, brands will be required to pay for their posts to reach their fans. This is especially true if the posts have little engagement, which exactly replicates Facebook’s model as Instagram takes its big brother’s handy advice. A key question here is, will the quality of posts increase due to content ‘needing’ engagement to push through?

Additionally, until now, brands have been supplied with little to no data on their Instagram channels. With this algorithm and a clear business objective from Facebook to increase ad turnover on Instagram, the company knows that advertisers expect something in return. The exchange is a classic eyeballs and actions for paid budgets and to prove delivery of reach and actions, Facebook will need to provide data and show that brands are getting their money’s worth.


Implications & Considerations

As general guidance, it may be efficient to stop thinking about news feeds as stories. A profile is a story and will probably always remain that way, but a news feed is a different beast altogether. With the algorithm, your followers might see some of your posts in their feed but far from all, making feed storytelling pretty much impossible. The challenge is to create a valuable brand presence on social that is recognizable without the context of other content.

Another discussion point is how Instagram profiles compare to Facebook profiles for brands. Facebook Pages made it easier to separate personal and brand pages, but Instagram has yet to do such a thing. Will we see something similar in the future? If so, it is sure to bring a great deal more features from Facebook to Instagram, which is undeniably the path we’re on with the two companies. Another thing to start considering is whether Instagram will eventually suppress almost all organic ads, like Facebook does. After all, having an algorithm like this can undeniably camouflage the real reason followers are missing so many posts.

Overall, Instagram is rapidly growing to greater capacities, users are posting more and we ultimately live in an algorithmic world as far as social is concerned. And as Instagram ads are managed through Facebook, they are extremely easy to target to a specific audience, which appealingly makes use of Facebook’s limitless data. These will undoubtedly merge together to form one giant supply of data and algorithms will most likely do the same. So it could be Facebook’s existing model that Instagram slowly turns into. Simply put, like father, like son.